Analytics
Social Discovery + Channel Audit
First, we’ll dive into your existing social media channels to identify what’s working and areas for improvement. This includes analyzing channel-specific performance related to growth and engagement, understanding who your current social media audiences are and how they are engaging, analyzing which content is resonating most, and how your organization’s social channels compare with competitors and industry benchmarks.
This process includes talking with key stakeholders at your organization to better understand your priorities and goals.
Search Engine Optimization
Keywords and phrases are only one aspect of search engine optimization (SEO), the process of making your website more competitive in search results. Google’s first page of search results reflects factors from the coding and length of headlines to the time a page takes to load in a browser. It’s a trusted, competitive space in which keyword packing and other SEO tricks are increasingly self-defeating. We empower our clients to tell authentic stories that resonate with readers and register in expressions of interest.
Reporting + Analytics
Develop a social media measurement strategy for your organization, which identifies key performance indicators needed to measure success across your channels.
Using this as our foundation, we’ll develop and execute an ongoing performance dashboard to monitor performance, identify key trends, and recommend areas for growth and optimization.
Paid Social Advertising
Plan and build social advertising campaigns to help drive even more growth and engagement, and drive conversions. Activities include media planning (budget breakdown by channel and audience), asset development, ad launch + optimization, and reporting + analysis.