Marketing
Creative solutions to identify, engage, and nurture qualified sales leads
We work with you to evaluate your existing content and devise a plan that aligns with your growth goals. The most successful B2B and B2C marketers spend a large portion of their budget on content marketing to ensure their efforts align with a purpose. You have to ensure you're creating different types of content for different audiences. We take the time to evaluate your brand to see what sets you apart and what content formats are most useful for your marketing personas, channels and goals. Find out more about our Digital Marketing process below.
Marketing Strategy
We’ll work with you to develop a comprehensive marketing strategy aimed at generating results. Our plan will include a breakdown of the recommended budget, platform recommendations, targeting tactics, and an overall timeline based on your needs. We’ll also identify the key performance indicators for measuring campaign success.
Social Media Marketing
One of the most frequent questions we hear is “Should my company be advertising on {Platform X}?” and our answer will always be the same: only if it makes sense for your brand.
We will make platform recommendations, help you determine which ones to focus on, and how to be effective in communicating about your brand. If you’ve already mastered your organic content and you’re ready to start running paid ads, we’ll open up an entire world beyond the Boost button.
We can help you navigate these tricky waters and make every dollar count.
Campaign Management + Optimization
Throughout the length of the campaign, we’ll provide ongoing check-ins and make updates to both short-term and long-term media strategies and projections based on campaign data.
We monitor ads closely and make optimizations grounded in data, such as turning ads and placements on/off, re-allocating budgets between platforms & audiences, making bidding optimizations and creative tweaks.
Reporting + Analytics
You can’t manage what you don’t measure. We're not happy unless we're making every one of your dollars work towards a conversion for you. To that end, we monitor and track all data, analyze it, and make adjustments whenever and wherever needed to achieve your business and marketing goals.
We’ll identify key campaign performance metrics, and develop a reporting framework for understanding campaign success. At the end of every campaign, we’ll provide a comprehensive wrap-up report to provide further insights/recommendations for future campaigns.